Mesmerised by the Tube

The fact that television has an edge over other media because of its multisensorial appeal and the fact of its ubiquitous existence is what has made researchers probe its almost mesmeric hold on people across the world – especially pre-teen children, considering their impressionable developmental stage. The hearth and the kitchen, traditionally the core of… [ Continue Reading ]

Small Screen, Big Aspirations

The edge television has over other media due to its multisensorial appeal and its ubiquitous existence has made researchers probe its mesmeric hold on people across the world – especially pre-teen children, considering their impressionable developmental stage. With this concern in mind, ‘Centre for Advocacy and Research’, a Delhi-based media research organisation in Delhi recently… [ Continue Reading ]