Twice as Much? – The Twin Concept

The ultrasound has just shown one, two or maybe even three little heads! Calm down and pick yourself off the floor. So you are expecting twins. Your feelings may range from “Why me”, “This is great”, “Oh my!” to “What have we done?” Either way there is an element of shock and you may wonder… [ Continue Reading ]

Gender Stereotyping in Ads

It must have taken an unusually boxed mind to think of this particular advertisement that went on all Indian television channels recently. The ad for a kids’ bike shows rugged-looking boys with their bikes and a demure-looking girl in one frame when suddenly a line flashes across the screen: “Boys will be boys, and girls… [ Continue Reading ]

Garments for the Visually Impaired

A fashion designer named Wendell Rodricks launched his Visionnaire collection in Mumbai recently. The garments look like any other fashionable range. There are ready-to-wear tunics, palazzos, sarongs, wrap-arounds, halters, shirts and accessories for men and women. But if you look closer, you will notice that they have interesting patterns embroidered on them. These are actually… [ Continue Reading ]